Instructions: Keep an open mind! Try not to have any particular source of capital in mind when answering these questions. Imagine that there are an infinite number of sources of capital out there and that some of them are perfectly aligned with your needs, goals, and values. Create an image of the perfect source of capital before you start seeking investment. If you know exactly what you want, you are much more likely to find it!

  1. Do you really need to raise capital? Raising capital can be time-consuming and expensive. Is there a better way to get the resources you need? Revenues? Barter? Cut back on expenses?
  2. If you decide you do need to raise capital, what do you need to raise it for? Make a detailed list of the things you need to buy over the next year or two that you cannot buy with current cash flow.
  3. How much do you need to raise? Put dollar amounts next to the items you listed in Step 2. Add a 10-20% contingency line.
  4. How will having that Response money affect your business? For example, if you pay for two new sales reps, will that lead to more expenses e.g. will you have to hire a COO because of the growth of the business? If so, add those expenses to the list from Step 3.
  5. What is the long-term plan for the business – grow fast and sell to a larger business? Slow steady growth with no plans for a sale? Leave it to my children? Sell it to my employees in ten years? How does this affect how investors can get paid?
  6. Picture an investor walking up to you and offering a check for $1 million. What conditions would make your refuse the check? Examples could include the investor wanting a majority of the equity, a seat on the board, always choosing the lowest cost supplier regardless of how that supplier treats its workers . . . .
  7. Create financial projections assuming you reach your capital raising goal. Given how raising the money will affect your business’ financials, how much is left over to pay investors? For example, if you had to pay investors a cut of the profits every year, how much could you afford to pay?
  8. Create a profile of one or more ideal investors. What are they like? What kind of return are they looking for? What kind of interaction do you have with them? Do they sit on your board? Do they have the power to fire you? Do you just send them wholesale MLB jerseys an annual check?
  9. Based on your answer to the previous questions, what would you like to offer to potential investors? Equity where the only exit can come from the sale of the company? Debt-like equity with annual dividends and a redemption option? Convertible debt? Straight debt? Revenue-based financing (payments to the investors vary based on the performance of the company)? Perks? Discount cards? A combination?
  10. What will be your compliance strategy for reaching your ideal investors? (raising capital is a heavily regulated activity so you must make sure you have a compliance plan before starting to talk to investors)
  11. What is your plan and timeline to reaching out to your ideal investors?

Product Features

Advanced Page Builder

Divi will change the way you build websites forever. The advanced page builder makes it possible to build truly dynamic pages without learning code.

Key Elements

The builder comes packed with tons of great modules, and more are on the way! Combine and arrange them in any order. The possibilities are countless.

Target Audience

Divi’s layout has been designed with mobile devices in mind. No matter how you use it, and no matter how you view it, your website is going to look great.

Strategy

Divi is here to stay, and you can rest easy knowing that our team will be updating and improving it for years to come. Build on top of a powerful foundation.

Advanced Drag & Drop Builder

The Divi Builder was made with user experience at the forefront of its priorities. The way it is broken up into sections, rows, columns and widgets, really allows you to understand and edit the structure of your page. Your editing controls are pulled out of the main content area so that you get a clear and concise representation of how your modules fit into your page layout.

All The Right Things

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Fully Responsive Layouts

We know that your website needs to be accessible and readable on all devices. We made Divi fully responsive so that your designs look great no matter what. With the builder, you design your desktop website, and we make sure that Divi does the heavy lifting for you.

Product Feature

Divi Ships with a tone of great premade layouts to get you started with a homepage, a portfolio, an eCommerce Storefront, and much more! Check out the theme demo to preview a few of these premade layouts. We've even realeased layout packs along the way for portfolios and business focused websites.

Product Feature

Divi Ships with a tone of great premade layouts to get you started with a homepage, a portfolio, an eCommerce Storefront, and much more! Check out the theme demo to preview a few of these premade layouts. We've even realeased layout packs along the way for portfolios and business focused websites.

Signup Today For Instant Access

Join today and get access to Divi, as well as our other countless themes and plugins.

Product Features

Advanced Page Builder

Divi will change the way you build websites forever. The advanced page builder makes it possible to build truly dynamic pages without learning code.

Key Elements

The builder comes packed with tons of great modules, and more are on the way! Combine and arrange them in any order. The possibilities are countless.

Target Audience

Divi’s layout has been designed with mobile devices in mind. No matter how you use it, and no matter how you view it, your website is going to look great.

Strategy

Divi is here to stay, and you can rest easy knowing that our team will be updating and improving it for years to come. Build on top of a powerful foundation.

Advanced Drag & Drop Builder

The Divi Builder was made with user experience at the forefront of its priorities. The way it is broken up into sections, rows, columns and widgets, really allows you to understand and edit the structure of your page. Your editing controls are pulled out of the main content area so that you get a clear and concise representation of how your modules fit into your page layout.

All The Right Things

Vestibulum lobortis. Donec at euismod nibh, eu bibendum quam. Nullam non gravida purus, nec  eleifend tincidunt nisi.Vestibulum lobortis. Donec at euismod nibh, eu bibendum quam. Nullam non gravida purus, nec  eleifend tincidunt nisi.

Fully Responsive Layouts

We know that your website needs to be accessible and readable on all devices. We made Divi fully responsive so that your designs look great no matter what. With the builder, you design your desktop website, and we make sure that Divi does the heavy lifting for you.

Product Feature

Divi Ships with a tone of great premade layouts to get you started with a homepage, a portfolio, an eCommerce Storefront, and much more! Check out the theme demo to preview a few of these premade layouts. We've even realeased layout packs along the way for portfolios and business focused websites.

Product Feature

Divi Ships with a tone of great premade layouts to get you started with a homepage, a portfolio, an eCommerce Storefront, and much more! Check out the theme demo to preview a few of these premade layouts. We've even realeased layout packs along the way for portfolios and business focused websites.

Signup Today For Instant Access

Join today and get access to Divi, as well as our other countless themes and plugins.
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