Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and raised several hundred thousand for her own business. Jenny is certified as a coach by the International Association of Women in Coaching.
She is the author of the forthcoming Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul (Berrett-Koehler, October 2017).
Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley.
She serves on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony.
Before becoming a securities lawyer, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents.
Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.
Francesco Barbera is a veteran corporate attorney that represents development-stage companies and established corporations in a wide range of industries, including software, technology, digital, fashion, health care, retail and e-commerce, with an emphasis on social enterprise and purpose-driven ventures.
Francesco is the Co-Chair of the Los Angeles chapter of Conscious Capitalism, Inc. and a founder of B Corp Advisors, a consultancy that helps executive teams leverage new legal forms, such as Benefit Corporation, Social Purpose Corporations, and Certified B Corporations, to drive engagement and results in their businesses. A lifelong student of psychology and personal development, he holds a Master’s Degree in Spiritual Psychology and has been trained and mentored by numerous mentors in the fields of leadership, psychology and personal development.
Francesco is an honors graduate of Harvard Law School, cum laude, and the University of Pennsylvania, summa cum laude and Phi Beta Kappa.
Michelle Richardson is the founder and owner of Leverage, a boutique cloud-based accounting firm for freelancers, startups and small to mid-size businesses. A senior accountant with over 15 years of experience, she is recognized as an early adopter of cloud technology for accounting and other businesses. Her areas of expertise include software integration, systems creation, complex reconciliations and financial reporting. Before launching Leverage, she worked in a wide variety of industries including publishing, wine import/distribution, online education, technology, digital media and non-profits.
In addition to her training in accounting, she received a BA in International Economics from the University of California at Santa Cruz. As a French-American, she is a board member of an association for developing the local French community, Los Angeles Accueil. A proponent for women’s education, she sponsors schools in Guatemala and is an avid supporter of women entrepreneurs in the tech industry.
Amrita Sankar works as a Senior Investment Associate for ImpactAssets, a non-profit financial services firm supporting the deployment of capital to optimize financial, social and environmental positive impact. Amrita previously worked at New Heights Research (now Sterling Associates), a boutique business consulting firm based in Cleveland, OH that specializes in acquisition research. She currently serves on the Board of Directors and Executive Committee for Spark, a seed venture grantmaking organization that supports women entrepreneurs internationally. Amrita graduated from Dartmouth College in 2012 with a Bachelor of Arts in Government and a minor in Public Policy.
Recent Blog Posts
Here are some signs that you are in the Bootstrap Trap: You are using personal credit cards to pay for business expenses You have or have seriously considered doing work outside your business to pay your expenses (consulting gigs, freelancing, driving uber, etc.) You...
It’s been about one year since Title III of the JOBS Act went into effect. This is the law that makes it possible for any business to raise investment capital from the general public in all 50 states with a relatively low level of effort and cost. Last fall, my...
By: Jenny Kassan and Amrita Sankar The capital raising landscape can be extremely challenging for female entrepreneurs to navigate. We have both seen this challenge time and time again through our professional experience: Jenny has spent over two decades as an advisor...
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