“Jenny’s expertise in this space is one of a kind—nobody knows more about raising mission-aligned capital. But it’s not just about legal expertise. Jenny and her team care deeply about the change that their clients want to see in the world and about their success. When you work with her, you’re getting a broad base of expertise and support.”
Empowering social entrepreneurs with transformational coaching, funding strategy, and legal counsel
Over 25 years
SUPPORTING ENTREPRENEURS TO
RAISE VALUES-ALIGNED FUNDING
The world of business funding can be overwhelming. Entrepreneurs with amazing, impactful businesses struggle to get funding and worry about bringing on investors who will force them to compromise.
Our approach is different. When your values and vision come first, supportive funding will follow. We have helped hundreds of business owners at every stage of growth raise the funding they need. We are on a mission to transform finance.
CAPITAL RAISE LEGAL SERVICES AND EXECUTIVE COACHING
Boutique legal services to design and implement your funding strategy combined with executive coaching to strengthen your skills along the way.
INNER CIRCLE EXECUTIVE COACHING PROGRAM
One-on-one executive coaching that helps you uncover hidden roadblocks and attract more of what you want.
CAPITAL ON YOUR TERMS PROGRAM
An educational course designed to help you create your fundraising strategy alongside a community of entrepreneurs and legal experts.
ANGELS OF MAIN STREET
An investment community open to ANYONE who wants to learn about direct investing in your favorite businesses.
CONSULTING FOR BUSINESS SERVICE PROVIDERS AND IMPACT INVESTORS
Expert legal counsel to effectively support the small business funding ecosystem.
Choose Your Path
Let us help you raise funding for your business
Let us help you support businesses you love
The Kassan Group is the result of Jenny’s work over 25 years supporting hundreds of social entrepreneurs at every stage of growth and in diverse industries from retail to tech, for-profit, nonprofit, and cooperative.
We love to help our clients creatively structure their businesses, innovate customized funding models, and raise patient funding from supportive investors.
Jenny is an attorney and certified coach who has developed a system of strategies, tools, and support to help mission-driven businesses raise funding on their own terms. She believes that if your business has the potential to contribute to a better world, you can and should get the funding you need on the right terms to create a healthy, sustainable business. The Kassan Group brings together attorneys, finance experts, and coaches that share this vision.
We would love to support you in finding the right funding for your business.
Learn how to
raise capital for
Are you ready to grow your business with funds raised from values-aligned investors?
In a new video, Jenny Kassan — expert attorney, business coach, and finance innovator — shares expert advice and critical insights to getting started with your mission-aligned fundraising strategy.
Are you a social
entrepreneur looking for
Discover our 6 steps to finding values-aligned investors with this free tool.
“I’ve known Jenny for nearly a decade. She is among the smartest people I know. She has devoted her career to helping entrepreneurs raise capital from the crowd. No one in the industry knows more about it than she does. No one! Zero people know more than Jenny.”
“Jenny Kassan is a national thought leader in the effort to increase capital flow towards triple bottom line businesses.”
“Jenny is deeply knowledgeable about a topic most of us are not! Jenny walks you through the steps necessary for finding investors so that when you approach an investor, you feel that you’re on solid ground.”
“Jenny is an entrepreneur’s dream come true.”
“Jenny gave me the tools I needed to offer an investment opportunity to supportive investors. My team and I are well on our way to achieving our goal of raising $500,000. We’re offering equity, but we are not giving up any control. We’ve had a remarkable response, and we couldn’t have done it without Jenny’s teaching and support.”
“Jenny is, hands down, one of the most knowledgeable sources in the field today when it comes to creative capital raising for social enterprises and small businesses.”
We Need to Work Together!
Are you ready to create a plan to get the financing you need to build the business you’ve always wanted?
A LITTLE SOMETHING EXTRA… just for you!
Securing Funding by Expanding the Definition of “Investors”
Growing Community Wealth Through Funding BIPOC-Owned Businesses
Episode 66: How Perpetual Purpose Trusts Can Preserve Your Mission
In this episode of the Capital Insight Podcast, co-host Michelle Thimesch interviews Pink Bench Distillery founders about their handcrafted business model that was designed to bring prosperity to northwest Montana.