Leap Before You Feel Ready

Leap Before You Feel Ready

Last month, the third annual Conscious Company World-Changing Women’s Summit was held in Sonoma, CA. As Crowdfund Mainstreet co-founders, both Jenny Kassan and I were honored to each be named to the list of 43 World-Changing Women in Conscious Business for 2020.

The summit was attended by 250 female/women-identifying founders, CEOs, executives, and entrepreneurs involved with conscious businesses. The event focused on authentic conversations around two prominent themes: 1) listening to and trusting your instinctual wisdom as a woman and business leader, and 2) understanding, challenging, and overcoming the complexities of racism in business and beyond—both issues that are increasingly important as we challenge the status quo and take the concept of conscious business and conscious leadership to new heights. 

Confidence is an outcome of taking action, not a prerequisite for it.

The need for more women in business leadership is undeniable. Research and logic have long confirmed the fact that women have much to contribute to our companies and communities, but it can be daunting to fight the stereotypes and the patriarchy along the way to becoming the change we want to see in the world. Storied women leaders such as Missy Park of Title Nine, Tami Simon of Sound True, Cheryl Contee of Do Big Things, and Jane Wurwand of Dermalogica were in attendance and shared their experiences on finding their leadership styles and successfully growing their companies.  

Each of these women came to leadership in their own way, but all learned to listen to and trust their unique voices. All seemed to have an early grasp of the fact that confidence is an outcome of taking action, not a prerequisite for it. The message was clear—if you wait around until you have the confidence to make the changes that need to be made, you will surely perish in inertia. We cannot afford the loss of so many voices. A better way, as Jane Wurwand of Demalogia says, is to accept the fact that “You don’t know how to do something until the first time you do it. You didn’t come out as a baby knowing how to make a casserole—but you figured it out!” There is a freedom to fail forward and innovate when you adopt a beginner’s mindset. We will get to equality and inclusivity a lot faster if we learn to consistently leap before we feel truly ready.

Main Street America: Notes from the Field

Main Street America: Notes from the Field

Last month Jenny and I attended Main Street Now 2019the annual Main Street America™ Conference which was held in Seattle.

Main Street America is a grassroots network made up of small cities, towns and urban commercial districts that work on preservation based economic development and revitalization.

The work of the Main Street America network is increasingly vital for the support of local business communities that are relentlessly decaying in the face of the huge disparity in investment capital between Wall Street and Main Street.

One of the unique focuses of the conference this year was the topic of Opportunity Zones. Created by the 2017 Tax Cuts and Jobs Act, the Opportunity Zone program was designed to stimulate private investment in distressed communities throughout the country in exchange for capital gain tax incentives.  

In June 2018, more than 8700 communities in all 50 states, the District of Columbia, and five U.S. territories were designated as qualified Opportunity Zones and will retain their designation for 10 years. By making an appropriate investment in a zone, private individuals may defer tax on almost any capital gain until 2026 AND pay NO capital gains tax on the investment in the zone.

The tax benefits provided for investments in opportunity zones are a welcome addition to the self-directed investment tool we launched last year—Crowdfund Mainstreet. We are working toward building  a robust finance ecosystem for the small businesses that create local jobs and preserve local character.  Please join us in the movement to fund and grow small businesses throughout the nation by investing in a business on Crowdfund Mainstreet.  We hope to offer Opportunity Zone investments on the platform in the near future.

If you’re a small business owner looking to raise capital, feel free to schedule a call with us to explore how we can help you.  We can also work with you to determine whether you are in an Opportunity Zone and, if so, how you can take advantage of that.