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Jenny Kassan was recently interviewed in B Corp’s “B the Change” series, a collection of stories of people using business as a force for good.

In this Q&A, Jenny shares her perspective and advice on why and how social entrepreneurs can escape the “bootstrap trap” and fund their business’ growth without sacrificing their values and vision.

“Bootstrapping can kill your business. One of the most common reasons for business failure is undercapitalization. At The Kassan Group, we have coined the term “bootstrap trap.” This is the trap that an entrepreneur can get into when trying to use their own resources to fund their business. They find themselves in a constant struggle. . . If you’re in the bootstrap trap, this is likely not sustainable and will lead to burnout, financial ruin, and/or the inability to serve your clients or customers effectively.”

How do you escape the bootstrap trap and design a strategy to find and engage with values-aligned investors? Find out by reading the full interview here.