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When you think of investors, what do you picture?  White guys in suits or khakis looking for the next Snapchat?

Or do you picture a group of young people who say things like this:

To invest is to put resources (energy, work, finance, love) into something to create change over time.  We must seek, with our investments, to fundamentally change the very shape of the economy.

At the Confluence Philanthropy Gathering in Boston, I caught up with Kate Poole, one of the founders of Regenerative Finance.

Regenerative Finance is an organization of young people “with access to wealth and class privilege who believe in a more just world. . . . Regenerative Finance shifts the economy by transferring control of capital to communities most affected by racial, climate and economic injustice.”

The members of Regenerative Finance look nothing like the stereotype of an investor and their goals and worldview could not be more different from the typical venture capitalist or investment fund.

When you picture an investor, keep an open mind!  That kid with all the piercings and tattoos sitting next to you at the coffee shop could be your next investor. Approximately 55% of Americans invest in the stock market. Many more have savings at financial institutions.

A majority of the population of the U.S. is made up of investors! The more you broaden your definition of potential investors, the greater success you will have raising capital. Instead of fishing in that tiny pond of venture capitalists, professional angels, and investment funds, why not fish in the ocean of non-professional investors – some subset of which might be really excited by your vision and passion.