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In this episode of the Capital Insight Podcast, cohosts Jenny Kassan and Michelle Thimesch explore the second step of designing your strategy to raise capital on your terms: identifying the right investors for your business.

According to Jenny Kassan, “This step requires the biggest shift in perspective for many people.” When you’re raising capital for your business, you don’t need to go the traditional route of “professional investors.” At the end of the day, anyone can be an investor. Shifting your mindset on this can help you raise the money you need — from investors who align with your business goals — more quickly and efficiently.

Jenny and Michelle recommend keeping an open mind when developing your capital-raising approach to help diversify your potential investor pool. When searching for potential investors, it’s important to consider that they likely share your values. “Your ideal investors probably have a lot in common with you,’ says Jenny. “They value a lot of the same things. That’s what’s going to make them want to invest.”

Once you start the work of thinking outside the box about who your ideal investors might be, opportunities will begin to present themselves. Listen to the full conversation below!

Curious to learn more? Sign up for our free email series and discover the 6 steps to finding values-aligned investors to help you achieve your goals! Sign up here!

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The Capital Insight podcast intro and outro is voiced by Marina Verlaine. She can be contacted at