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In this video, Jenny Kassan describes a way to raise money for your business that lets you stay true to your goals and values and keeps you in control.

Every business needs funding to get off the ground, but determining the best way to attain it is no easy feat. Small business owners may think they have only three options: find investors via the venture capital (VC) path, take out a loan, or go the bootstrapping route. None of these options work well for the majority of businesses.

Fortunately, there is another way. In this video, Jenny Kassan, founder of The Kassan Group, shares how to raise money for your business without compromising what’s important to you. “You can get your business funded without having to sell your soul or give up control of your business.” 

Jenny recommends designing an investment opportunity that fits your business and to broaden your idea of who your investors could be. It’s important for business owners to remain transparent when discussing terms with prospective investors and to balance the investor’s needs with their own. This will help you find the right investors who come in on terms that are consistent with what you want for your business. Learn more about customizing your investment offering and getting creative about who your investors are in this video.



Looking for the right investors to help you grow your business? Sign up for our free email series and discover the 6 steps to finding values-aligned funding sources to help you achieve your goals! With the steps outlined in this series, you can make the process more efficient, less intimidating, and—dare we say it?—FUN! Sign up here.