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Episode 31: Structuring Equity Investment for a Business That Puts its Workers First with Matt Kreutz

Episode 31: Structuring Equity Investment for a Business That Puts its Workers First with Matt Kreutz

In this episode, Capital Insight co-host and securities attorney Jenny Kassan talks with Matt Kreutz about his experiences growing his business and raising values-aligned funding that grows worker wealth and allows the business to focus on the mission to provide good jobs to people that are formerly incarcerated and formerly homeless.

Key Takeaways:

“We set up a structure where, if the investors win, the employees win.” – Matt Kreutz

“Our goal is to make sure the workers get the benefit of all the hard work . . . we wanted to make sure the investors are aligned with that goal.” – Matt Kreutz

Interview

Matt Kreutz

Company

Firebrand Artisan Breads

Bio: 

Matt Kreutz is the CEO and Founder of Firebrand Artisan Breads. Matt turned his lifelong passion for baking and working in the food service industry into Firebrand in 2007. Matt grew up in the kitchen, spending hours helping his mom make meals for the family. At 14 he got his first job in a bakery and has never worked outside the baking industry since.

Matt has a passion to create a great workplace culture of inclusion, hard work and service. Matt believes that a company has the responsibility to its employees as well as the community it serves. Being raised in a house where his mother went to jail as a teenager and having experienced homelessness himself, Matt aims to make Firebrand a place where people can create a better life for themselves, their families and their community.

Get In Touch:

Email: matt@firebrandbread.com

Socials:

Company website: https://www.firebrandbread.com/

Company instagram: https://www.instagram.com/firebrandbread/

Entrepreneur LinkedIn: https://www.linkedin.com/in/matt-kreutz-15933118a/

Company investment page: https://wefunder.com/firebrand.artisan.breads

Additional resources:

  • Angels of Main Street is a community of investors with no minimum wealth or income requirement to join.  If you’d like to be part of a community of diverse investors who want to make a difference with their dollars, please join us in Angels of Main Street!

Episode Credit:

Intro and outro are voiced by Marina Verlaine. She can be contacted at reel.peach.vo@gmail.com

 

Check out past episodes here!

Episode 30: Raising Capital for a Radically Transformational Business with Katrina Spade

Episode 30: Raising Capital for a Radically Transformational Business with Katrina Spade

In this episode, Capital Insight co-hosts and securities attorneys Jenny Kassan and Michelle Thimesch talk with Katrina Spade of Recompose, a full-service funeral home specializing in human composting. Listen to catch Katrina’s insight into the process of raising capital for a business that was still not legal when it started and how to stay true to your vision even when you need large amounts of capital to get your business off the ground.

Episode Highlights:

  • “I knew that the world wanted this, and I knew that it was going to take a pretty good amount of capital.”
  • “One of the reasons I did not want to create a for-profit was that I was afraid of losing the values that I had set up in my non-profit.”
  • “I founded Recompose as a for-profit company that has in its bylaws environmental or social goals that sit alongside profit goals. It was a way to start signaling to investors that we weren’t just about profit. Recompose is very much about an environmental and social goal: the environmental goal is creating new soil and saving carbon and reducing the pollution that happens with our [current] funeral practices – creating this beautiful ecological wealth-building practice instead. And the social goals have to do with accepting our mortality and thinking more deeply about how we’re connected to the natural world as humans. That was the first thing we did to signal to investors that this is a different kind of company.”

Socials:

Company website: https://recompose.life/

Company instagram: @recomposelife

Entrepreneur instagram: @katrinaspade

Company twitter: @recomposelife

Interview

Katrina Spade, Founder & CEO of Recompose

Company

Recompose

Bio: 

Katrina Spade is a designer and the inventor of a system that transforms the dead into soil (aka human composting). In 2017, Katrina founded Recompose with the goal of offering earth-centric, participatory, and meaningful death care. Recompose has led the successful legalization of human composting in Washington State, Oregon, and Colorado. In 2020, Recompose began offering the service of human composting to the public. Katrina and her team have been featured in Fast Company, NPR, the Atlantic, BBC, Harper’s Magazine, and the New York Times. She is an Echoing Green Fellow, an Ashoka fellow, and a Harvard Kennedy School Visiting Social Innovator.

Get In Touch:

Email: info@recompose.life

Company: www.recompose.life/

Check out past episodes here!

Additional resources:

Angels of Main Street

Crowd Fund Main Street

Intro and outro voiced by Marina Verlaine. She can be contacted at reel.peach.vo@gmail.com

Check out past episodes here!

Episode 29: The Activist-to-Creative Finance Expert Journey with Dan Fireside

Episode 29: The Activist-to-Creative Finance Expert Journey with Dan Fireside

Dan Fireside is a key player in the world of creative financing strategy, but he does not come from a high finance or private equity background. After working as a program officer at Rights Action, a grassroots NGO based in Guatemala and Peru, Dan went on to work at Equal Exchange, the worker-coop, Fair Trade coffee company where he helped raise over $17 million in mission-aligned equity and debt. Now, he’s sitting down with hosts Jenny Kassan and Michelle Thimesch to discuss how he applied the skills he learned as an activist to help co-ops and other mission-driven businesses raise values-aligned funding.

Episode Highlights:

  • “Ninety percent of fundraising is storytelling.”
  • “My biggest takeaway was the power of cooperatives.”

Bio: 

Daniel Fireside, founder of Uncommon Capital Solutions, is a fundraising consultant for co-ops and other mission-driven companies. He was the Capital Coordinator for Equal Exchange, one of the largest worker-owned cooperatives in the U.S. for over a decade. At Equal Exchange, Daniel raised over $15 million in investments and mission-aligned debt. He was elected to the board of Equal Exchange, as well as the Cooperative Fund of New England, and Namaste Solar. As the lead fundraiser for Downtown Crenshaw Rising, he has helped raise nearly $35 million for a Black community-led initiative to protect neighborhoods in South LA from gentrification and displacement by using community land trusts and supporting solidarity economy programs.

Daniel has worked with non-profits, social enterprises, and community development organizations in the U.S., Guatemala, and elsewhere. He holds a Master’s degree in City and Regional Planning from Cornell University and a BA from UC Santa Cruz. He also speaks regularly at universities and conferences, including: Harvard Law School, MIT, Tufts, Northeastern University, Slow Money, SOCAP, among others.

Get In Touch:

LinkedIn Profile: https://www.linkedin.com/in/daniel-fireside-74710220/

Additional resources:

  • Angels of Main Street is a community of investors with no minimum wealth or income requirement to join.  If you’d like to be part of a community of diverse investors who want to make a difference with their dollars, please join us in Angels of Main Street!

Episode Credit:

Intro and outro are voiced by Marina Verlaine. She can be contacted at reel.peach.vo@gmail.com

 

Check out past episodes here!