Jenny Kassan Consulting presents
The Capital on Your Terms CommunityA community designed to teach heart-centered entrepreneurs how to raise values-aligned investment capital.
With Jenny Kassan and a team of lawyers and finance experts
“Jenny brings a wealth of experience and a fantastic, healthy perspective to fundraising that turns it from a chore into empowerment!”
– Colleen Kavanaugh, Zego Snacks
A special invitation to
grow your business on your own terms
This program is the result of over 25 years of working with hundreds of social entrepreneurs at every stage of growth and in just about every industry you can think of. Jenny Kassan has helped her clients creatively structure their businesses, innovate new business models, and raise millions of dollars from supportive investors.
Jenny believes that the world desperately needs values-driven business owners with the financial resources they need to have the world-changing impact they were meant to have.
Unfortunately, finding the right funding can be challenging for highly mission-driven entrepreneurs who are unwilling to sacrifice their mission in the name of enriching investors at any cost.
But we at Jenny Kassan Consulting have discovered that with the right strategies, tools, and support, it is possible to raise the funding you need on the right terms for you. We believe that if your business has the potential to contribute to a better world, it is your responsibility to get the funding you need to create a healthy, sustainable business. As long as you are stuck in the bootstrap trap, using your credit card and personal savings to fund your business, it is likely that you will continue to struggle with having the time, energy, and resources to fulfill your mission.
We would love to support you in finding the right funding for your business.
Our unique, proprietary six-step process helps those who may not believe they could be successful with raising funding from investors guides you in creating your customized fundraising strategy. We also help those who have tried many different approaches to fundraising but are simply not getting results, to pivot their method in order to attract the right investors.
Inside our upcoming Capital on Your Terms Community, you will learn to:
- Identify where to find the right investors for you
- Design an offering that will be attractive to investors but will not threaten the survival of your business
- Position yourself uniquely to stand out to your ideal investors
- Invite investors to conversations with comfort, confidence, and authenticity
- Draft a day by day outreach plan for your investment offering
And much more …
All the details are on this page. We look forward to seeing you in the community if you choose to join!
In appreciation,
Jenny Kassan and the JKC team
“Jenny is, hands down, one of the most knowledgeable sources in the field today when it comes to creative capital raising for social enterprises and small businesses.”
– Amy Cortese, Investibule
What is “Capital on Your Terms”?
“Capital on Your Terms” represents a growing movement of conscious entrepreneurs that are committed to raising investment in a way that allows them to stay true to their mission, goals, and values.
For decades, entrepreneurs have been told that if they want to raise money from investors, they have to commit to a life of overwork and trying to grow their business at any cost. If you can’t be the next “unicorn” tech startup and capture hundreds of millions of dollars in market share within the next few years, don’t bother trying to raise money.
“Capital on Your Terms” is a completely different approach to funding your business. It starts with the knowledge that investors are diverse and that you don’t have to sacrifice what’s important to you to attract investment dollars. There are plenty of investors out there who will be attracted to your unique value proposition.
More and more investors are tired of participating in a system that concentrates wealth in fewer and fewer hands and favors only the most privileged entrepreneurs, leaving 99.9% out of access to capital.
Capital on Your Terms is a proven step-by-step system that will teach you how to tap into the vast overlooked pool of investors that are looking for opportunities to invest outside the box in a way that reflects what is truly important to them.
“Jenny gave me the tools I needed to offer an investment opportunity to supportive investors. My team and I are well on our way to achieving our goal of raising $500,000. We’re offering equity but we are not giving up any control. We’ve had a remarkable response and we couldn’t have done it without Jenny’s teaching and support.”
-Kristen Barker, Our Harvest
Who is the Capital on Your Terms Community for?
The Capital on Your Terms Community is for any conscious entrepreneur that wants to raise supportive, patient capital from values-aligned investors.
Specifically, it is for business owners who
⚈ believe business can and should be a force for good
⚈ feel that they are not natural at fundraising but willing to learn in the name of having a
greater potential for business growth and impact
⚈ do not fit the mold of the high growth Silicon Valley style tech startup
⚈ have attended pitch events or other investor events and felt that there must be another
way
This community is not for business owners who
⚈ want to put all their energy toward making their investors rich as quickly as possible, no
matter the cost
⚈ do not care if their business has a positive impact in the world
⚈ have no interest in getting creative when it comes to capital raising
Here’s What You’ll Receive as a Member of the Capital on Your Terms Community
1. Live training with Jenny Kassan and other lawyers and finance experts
The training is delivered via two live calls per month in which we will do deep dives on all of the components of the six-step Capital on Your Terms formula.
- Get clear on your goals and values
- Identify your ideal investors
- Design your offer
- Choose your legal compliance strategy
- Create your investor enrollment materials and plan
- Get in the right mindset to raise
2. Members-only online community
You will get immediate access to a private online portal where you can connect with other participants and share your experiences and insights, ask for community feedback, and be inspired by the reflections of others as you progress through the teaching material.
3. Downloadable access to all trainings and course materials
You will receive a personal login to an easy-to-use portal where you will have downloadable access to all of the course materials including videos, slides, templates, and instructional handouts.
Although we highly recommend that you attend the calls live, if you miss a session for any reason you can come to the course portal and watch the recording.
4. Course workbook
The fillable workbook is designed to take you through all of the exercises within each of the six steps so that you are steadily designing your customized fundraising plan as the program progresses.
Plus receive these special bonuses:
Bonus #1
Review of Your Investment Offering
Once you have worked through the portion of the course about designing your offering, we will provide feedback on your design and offer suggestions to make sure it’s the best fit for your business while also being attractive to your potential investors.
Bonus #2
$1,000 Credit Toward Legal Services
If you decide to hire Jenny Kassan Consulting as your attorney to implement your fundraising plan, you will receive $1,000 credit toward the fee.
Bonus #3
Library of Interviews with Outside the Box Investors
Learn from experienced investors what they are looking for and their advice for mission-driven entrepreneurs.
Bonus #4
Nail Your Personal Brand Home Study Course
Discover your brand archetypes and learn how to use them to create compelling authentic messaging to attract your ideal investors.
Special Bonus #5
Copy of Jenny’s Book
Choose the Pay-in-Full option, and we will mail you a copy of Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul.
Our Team
Jenny Kassan
Founder
Jenny has over 25 years of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and has raised over $1.5 M for her own businesses.
Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley. She served on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She also submitted the petition to the SEC that led to the passage of the 2012 JOBS Act, and was present at the White House signing ceremony.
Jenny is co-founder of Crowdfund Mainstreet and the Force for Good Fund. Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center and is on the board of directors for CfPA (Crowdfunding Professional Association).
Michelle Thimesch
Legal Director
Michelle has over two decades of experience as a business, real estate, and estate planning attorney. After attending Drake University Law School, she worked as a litigator and municipal finance attorney.
Following the passage of Title III of the 2012 JOBS Act, a law that allows anyone to invest in small businesses and startups, Michelle redoubled her efforts to expand access to capital for the closely held businesses she represented in her law practice.
In 2016 when the final regulations for Investment Crowdfunding came out, Michelle recognized the magnitude of the opportunity to disrupt the status quo in the small business finance ecosystem. Two years later Michelle launched Crowdfund Mainstreet, an Investment Crowdfunding platform for which she serves as CEO. Michelle has personally raised over $10M from investors and loves empowering under-represented entrepreneurs to embrace the process of securing investor capital on their own terms.
JOIN US IN THE CAPITAL ON YOUR TERMS COMMUNITY
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