LAST CHANCE: Deadline to register for our virtual training ends TONIGHT!
The Kassan Group Presents
Capital on Your Terms

A program designed to teach heart-centered entrepreneurs how to raise values-aligned investment capital.


With Jenny Kassan and a team of lawyers and business and finance experts


Join the program

“Jenny is, hands down, one of the most knowledgeable sources in the field today when it comes to creative capital raising for social enterprises and small businesses.”

Amy Cortese, Investibule

An invitation to

grow your business on your own terms

This program is the result of over 25 years of working with hundreds of social entrepreneurs at every stage of growth and in diverse industries from retail to tech. Jenny Kassan and her team have helped clients creatively structure their businesses, innovate customized funding models, and raise millions of dollars from supportive investors. 

Jenny believes that the world desperately needs values-driven business owners with enough financial resources to have the world-changing impact they were meant to have. 

Unfortunately, finding the right funding can be a challenge for highly mission-driven entrepreneurs who are unwilling to sacrifice their mission in the name of enriching investors. 

But at The Kassan Group we have discovered that with the right strategies, tools, and support, it is possible to raise the funding you need on terms that are right for you. We believe that if your business has the potential to contribute to a better world, you can and should get the funding you need on the right terms to create a healthy, sustainable business. As long as you are stuck in the bootstrap trap, using your credit card and personal savings to fund your business, it is likely that you will continue to struggle with having the time, energy, and resources to fulfill your mission. Lack of sufficient funding is the number one reason for business failure. 

We would love to support you in finding the right funding for your business. 

Our unique, proprietary six-step process will guide you in creating a customized fundraising strategy based on your unique strengths and gifts. If you don’t believe you could raise money from investors or have tried many different approaches to fundraising without success, you’ll love our supportive process which is designed for entrepreneurs just like you.

In our Capital on Your Terms Program you will learn to 

  • Find the right investors for you
  • Design an offering that will be attractive to investors but will not threaten the integrity of your business
  • Position yourself uniquely to stand out to your ideal investors
  • Invite investors to conversations with comfort, confidence, and authenticity
  • Draft a day-by-day outreach plan for your investment offering
  • Learn about state and federal law governing investment offerings

And much more …

You’ll find all the details below.  We look forward to seeing you in the program!

In appreciation,

The Kassan Group team

Capital on Your Own Terms Community

What is “Capital on Your Terms”?

“Capital on Your Terms” represents a growing movement of conscious entrepreneurs who are committed to raising investment in a way that allows them to stay true to their mission, goals, and values. It is a proven step-by-step system that will teach you how to tap into the vast overlooked pool of investors who are looking for opportunities to invest outside the box in a way that reflects what is truly important to them.

For decades, entrepreneurs have been told that if they want to raise money from investors, they have to commit to a life of overwork and trying to grow their business at any cost, with a “liquidity event” (sale of the business or IPO) as the only goal. Entrepreneurs have even been told if 

you can’t be the next “unicorn” tech startup and capture hundreds of millions of dollars in market share within the next few years, don’t bother trying to raise money. 

“Capital on Your Terms” is a completely different approach to funding your business. It starts with the knowledge that investors are diverse and that you don’t have to sacrifice what’s important to you to attract investment dollars. There are plenty of investors out there who will be attracted to your unique value proposition. 

More and more investors are tired of participating in a 

system that concentrates wealth in fewer and fewer hands and favors only the most privileged entrepreneurs, leaving 99.9% without access to capital.  

The Capital on Your Terms approach puts you in charge of your fundraising and helps you raise the funds you need from investors that support your unique goals, values, and mission.

“Jenny gave me the tools I needed to offer an investment opportunity to supportive investors. My team and I are well on our way to achieving our goal of raising $500,000. We’re offering equity, but we are not giving up any control. We’ve had a remarkable response, and we couldn’t have done it without Jenny’s teaching and support.”

-Kristen Barker, Our Harvest

Who is the Capital on Your Terms Program for?

The Capital on Your Terms Program is for any conscious 

entrepreneur who wants to raise supportive, patient capital from values-aligned investors. 

Specifically, it is for business owners who 

believe business can and should be a force for good 

have worried that they are not cut out for fundraising because they did not want to pretend to be someone they’re not 

have attended pitch events or other investor events and felt that there must be another way 

are willing to commit time and energy to learning a better way to raise funds from investors.

Here’s What You’ll Receive as a Member of the Capital on Your Terms Program

You will get immediate access to a private online portal where you can go through our course which teaches Jenny’s proven six-step process at your own pace, connect with other entrepreneurs with a diverse range of experience and areas of expertise, and get support, feedback, and resources from the community and The Kassan Group team.

Capital on Your Own Terms Community

1. Lifetime Access to Capital on Your Terms Trainings 

Through a series of videos, the course walks you through the Capital on Your Terms formula step by step: 

  1. Get clear on your goals and values 
  2. Identify your ideal investors 
  3. Design your offer 
  4. Choose your legal compliance strategy 
  5. Create your investor enrollment materials and plan 
  6. Get in the right mindset to raise
Capital on Your Own Terms Community

2. Comprehensive Course Workbook

The 44-page downloadable and fillable workbook will take you through all of the exercises within each of the six steps so that you create your customized fundraising plan as the program progresses. 

Capital on Your Own Terms Community
3. Six Months Access to Members-Only Live Group Coaching Calls* (with Jenny Kassan and other lawyers and business and finance experts)

We meet three times per month. Our group calls consist of special guests (investors, entrepreneurs, and other experts), community roundtables, and trainings where we do deep dives on all of the components of the six-step Capital on Your Terms formula.  This goes hand in hand with your course material and gives you the chance to speak with the experts to get your questions answered.   Although we highly recommend that you attend the live calls, if you miss a session you can watch the recording on the community portal.

Capital on Your Own Terms Community

4. Six Months Access to Members-Only Community Portal*

You will get immediate access to a private online portal where you can connect with other participants and share your experiences and insights, ask for community feedback, and be inspired by the reflections of others as you progress through the teaching materials. You can also ask questions and get supplemental resources from The Kassan Group team.

* Membership can be renewed monthly after the expiration of the initial six-month membership.

Capital on Your Own Terms Community

5. Opportunity to Present in Our Changemaker Showcase

As a member of the community, you will have the opportunity to apply to present to our community of investors at one of our virtual showcases.

Plus receive these special bonuses:

Bonus #1

Library of Interviews with Outside the Box Investors

Get access to exclusive interviews to learn from experienced investors what they are looking for and their advice for mission driven entrepreneurs.

Bonus #2

$1,000 Credit Toward Legal Services

If you decide to join our Capital Raise Legal Services and Support Program to implement your fundraising plan, you will receive a $1,000 credit toward the program.

Pay-in-full Bonus

Copy of Jenny’s Book

Choose the Pay-in-Full option, and we will mail you a copy of Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul

Capital on Your Own Terms Community

Jenny Kassan is a national thought leader in the effort to increase capital flow towards triple bottom line businesses.

-David Brodwin, American Sustainable Business Council

Our 100% risk-free guarantee: If after 30 days of participating in the community or completing the first step in the course, whichever comes first, you don’t feel the program is right for you, we will issue a full refund upon your request