Day 1 · CUSTOMIZE
Learn to customize your offering to investors and get clear on the goals, values, and non-negotiables that will inform the design of your offering.
Day 2 · INSTRUMENTS
Learn about the different types of investment offerings and choose the one that best fits your goals, plans, entity structure, and tax status.
Day 3 · RETURNS
Learn all the options for structuring how your investors will get paid, determining a reasonable return, and setting yourself up to ensure that bringing on investors doesn’t put you out of business.
Day 4 · CONTROL
Learn the pros and cons of how much control you should keep and how much you should give away.
Day 5 · FINDING THE RIGHT INVESTORS
Now that you have your offering, learn how you can get it in front of the right investors.
About Jenny Kassan
Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and has raised over $1.5 M for her own businesses.
Jenny earned her J.D. from Yale Law School and a master’s degree in City and Regional Planning from the University of California at Berkeley. She served on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She also submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony.
Jenny is co-founder of Crowdfund Mainstreet and the Force for Good Fund. Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center and is on the board of directors for CfPA (Crowdfunding Professional Association).
What Others Are Saying
“Jenny is deeply knowledgeable about a topic most of us are not! She walks you through the steps necessary so when you approach an investor, you feel that you’re on solid ground.”
“I’ve done group programs with Jenny and she brings a wealth of experience and a fantastic, healthy perspective to fundraising that turns it from a chore into empowerment!”
“Jenny understands and is truly committed to solving small business issues and to communicating complex legal issues in simple, ordinary terms.”
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