Jenny has 25 years of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and raised over $1.5 million for her own businesses.
She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul (Berrett-Koehler, October 2017).
Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley.
She served on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony.
Before becoming a securities lawyer, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents.
Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.
Jenny is on the board of directors for CfPA (Crowdfunding Professional Association) and formerly served as a director of Berrett-Koehler Publishers. Jenny is certified as a coach by the International Association of Women in Coaching.
Michelle has over two decades of closely-held business consulting experience as an estate and succession planning attorney. She has helped her clients create legacy and philanthropic planning goals that ensure the continuation of business and community involvement for the next generation. Michelle is the founder of East Bay Revitalization, Inc., a nonprofit that addresses the scarcity of affordable housing and economic opportunities for working families. She is also the CEO of Crowdfund Mainstreet, a regulated investment crowdfunding platform.
Director of Insights and Strategy
Africa is the founder and owner of Africa Archield Strategies, a business coaching firm and consultancy. She has over a decade of experience working with entrepreneurs and small businesses helping them streamline and scale.
Africa earned her EdS in Organizational Development & Change and MA in Adult & Developmental Education. She taught in higher education for over 20 years and spent over 10 years in the finance industry.
Marin Dell has been a member of the California Bar since 2003 and has been on the law faculty, and an adjunct faculty member, of several US law schools for the past 15 years. She has an LLM in Taxation from the University of Florida Levin School of Law and graduated from California Western School of Law with honors.
Director of Operations
Stephanie Cannon brings over twelve years of corporate communication, event marketing, sales development, meeting planning, and employee engagement experience to Jenny Kassan Consulting. As Director of Operations, she manages Jenny’s meetings and events and provides support in marketing, customer engagement, and compliance. Prior to joining Jenny Kassan Consulting, Stephanie worked for the Alliance of Chief Executives in sales development and for PMI Mortgage Insurance Co. in event and meeting management.
Michelle Richardson is the founder and owner of Leverage, a boutique cloud-based accounting firm for freelancers, startups and small to mid-size businesses. A senior accountant with over 15 years of experience, she is recognized as an early adopter of cloud technology for accounting and other businesses. Her areas of expertise include software integration, systems creation, complex reconciliations and financial reporting. Before launching Leverage, she worked in a wide variety of industries including publishing, wine import/distribution, online education, technology, digital media and non-profits.
In addition to her training in accounting, she received a BA in International Economics from the University of California at Santa Cruz. As a French-American, she is a board member of an association for developing the local French community, Los Angeles Accueil. A proponent for women’s education, she sponsors schools in Guatemala and is an avid supporter of women entrepreneurs in the tech industry.
Recent Blog Posts
We just wrapped up a LIVE 5-day challenge—Create a Golden Opportunity for Investors: How to Design a Win-Win Investment Offering. It was awesome! Hundreds of people joined the challenge where we taught how to design a customized investment offering. Here's what they...
You’ve built a company with a promising future. You’re ready to start looking for funding. You know there are some folks out there (maybe your customers, suppliers, neighbors, values-aligned supporters, etc.) who will be interested in learning more about the...
Check out this great video featuring our client Mike Loyd of Dope Coffee who successfully raised funding using Investment Crowdfunding during the pandemic. Watch the video here: https://youtu.be/tpq1yulOQNg