What you offer to investors is one of the most important decisions you will ever make for your business.
The type of investment you offer will dictate your future relationship with your investors. It is essential to design an offering that fits with your goals, values, and realistic expectations for the future.
There is an infinite number of offerings you can make to investors. Many lawyers you talk to will offer you a cookie cutter, one-size fits all approach that may not be right for you.
When you take the time to craft your offer so that it fits your particular goals and projections, you ensure that your investors’ expectations are in sync with yours. Instead of sowing the seeds for future conflict, you create alignment from the start.
And you can choose to retain whatever control you want.
Crafting your offer for investors is the third step in my Right Investor Formula.